Seamless Integration of Telephone and Digital Research
Phone to Web is an innovative hybrid approach that combines the personal touch of telephone contact with the efficiency and versatility of online survey completion.
This methodology maximizes response rates while offering respondents flexible completion options, leveraging the strengths of both methodologies for optimal results.
Trained interviewers make contact, explain purpose, screen for qualification, and build rapport.
Provide unique survey link via SMS or email with clear instructions and authentication.
Respondents complete survey at convenience with user-friendly interface and progress saving.
Seamless merging of data with automated validation and follow-up capability.
Personal invitation increases participation
Screening ensures qualified respondents
Complete when and where convenient
Lower interviewer time reduces costs
Self-completion minimizes interviewer effects
Web platform supports multimedia content
Maximize response rates with Phone to Web methodology
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