Face-to-Face Interviews

Personal Engagement for Deeper Understanding

The Gold Standard in Personal Data Collection

Face-to-Face Interviews represent the gold standard combining human touch with modern CAPI technology. Our comprehensive F2F research delivers rich, high-quality data through in-person engagement.

We utilize Computer-Assisted Personal Interviewing (CAPI) technology where interviewers use tablets or laptops to record responses in real-time.

Face to Face Interview

F2F Interview Types

Intercept Surveys

High-traffic public areas for quick feedback (5-15 min)

Door-to-Door

Household visits for residential and community studies

In-Home Interviews

Scheduled visits for extended interviews (30-60+ min)

Hall Tests

Controlled venue for product testing and concept evaluation

Store Exit Interviews

Capture immediate shopping experience feedback

Workplace Interviews

B2B interviews at business locations

F2F Interview Advantages

Highest Response Rates

Personal approach achieves superior participation

Complex Questionnaires

Handle longer, detailed surveys effectively

Visual Aids

Show products, concepts, images, videos

Build Rapport

Personal connection encourages detailed responses

Ready for In-Person Research Excellence?

Leverage our F2F/CAPI expertise for high-quality data collection

Contact Us Today