Bridging Human Interaction and Digital Efficiency
Computer-Assisted Telephone Interviewing (CATI) is a sophisticated survey methodology where trained interviewers conduct telephone surveys using specialized software that guides the interview process, records responses in real-time, and ensures data quality through built-in validation.
CATI represents the perfect blend of traditional telephone research and cutting-edge technology, enabling efficient, accurate, and real-time data collection through expertly conducted phone surveys.
Immediate response capture and validation
Built-in logic checks and skip patterns
Human interaction increases engagement
Ability to handle intricate survey logic
Interviewers can address respondent questions
Supervisor oversight ensures consistency
Collaborate with clients to develop effective survey instruments
Comprehensive briefing on project objectives and methodology
Strategic sample allocation and quota monitoring
Quality supervisors oversee interviews as they happen
Automated and manual checks ensure accuracy
Transform raw data into meaningful insights
Let's discuss how our CATI services can deliver the insights you need