In-Depth Interviews (IDI)

Uncovering Deep Insights Through Qualitative Excellence

In-Depth Interview

What are In-Depth Interviews?

IDIs are qualitative research interviews conducted individually with carefully selected respondents. These semi-structured conversations typically last 30-90 minutes and explore topics in comprehensive detail.

They allow for deep exploration of motivations, experiences, and perspectives impossible to capture through quantitative methods alone.

Our IDI Expertise

Expert Moderators

  • Experienced qualitative researchers with industry expertise
  • Skilled in building rapport and encouraging dialogue
  • Trained in probing techniques
  • Cultural sensitivity and adaptability

Methodology Flexibility

  • Face-to-Face IDIs: In-person for maximum engagement
  • Telephone IDIs: Convenient alternative
  • Video IDIs: Virtual via Zoom, Teams
  • Ethnographic IDIs: In-context interviews

IDI Applications

Consumer Research

  • • Purchase decision journeys
  • • Brand perception studies
  • • Product usage experiences
  • • Emotional drivers identification

B2B Research

  • • Executive decision-making
  • • Organizational buying behavior
  • • Technology adoption
  • • Competitive intelligence

Healthcare Research

  • • Patient experiences
  • • Treatment journeys
  • • Provider perspectives
  • • Caregiver experiences

IDI Advantages

Depth of Understanding

Explore topics comprehensively

Flexibility

Adapt questioning based on responses

Confidentiality

One-on-one encourages openness

Ready for Deep Qualitative Insights?

Uncover the "why" behind behaviors with expert IDI research

Get Started